Technical Product Manager

Customer-obsessed product leader building and scaling cross-platform consumer applications at the intersection of media, technology, and behavioral science.

Product Strategy & Growth: I drive cross-platform media products from concept to launch, optimizing acquisition, monetization workflows, and retention funnels using agile methodologies.
Technical Architecture: I bridge the gap between business needs and engineering execution, navigating technical trade-offs across React, iOS, Android, and backend services to deliver features on tight deadlines.
Experimentation & UX Validation: I design, launch, and analyze rigorous A/B tests and usability experiments to validate hypotheses with data, ensuring best-in-class customer experiences.

Driving Growth & Customer Value

I approach product development through the lens of human behavior and statistical rigor. Here's how I build features that surprise and delight consumers.

Deen Detectives: Cross-Platform Media App

iOS / Android / Web Monetization UX Validation
The Challenge

Required building a highly engaging consumer educational media app from concept to scale, managing technical trade-offs across iOS, Android, and web platforms while optimizing a freemium monetization model.

Technical Trade-Offs & AI Guardrails

Latency vs. Cost: Transitioned from real-time LLM requests to a pre-cached response architecture, reducing load times by 40% and saving API costs.
AI Failure Modes: Implemented strict system prompts and output schema validation to guarantee hallucination-free educational content.

Product Execution & Outcomes

Owned the end-to-end product lifecycle across 6 production release cycles. Built subscription workflows using RevenueCat and StoreKit, implementing 7 distinct premium conversion pathways.

Download on the App Store

87/100
System Usability Scale (SUS) score achieved post-launch via quantitative UX experimentation.
7
Premium conversion pathways implemented via StoreKit and RevenueCat.

Workflow Automation & Adoption (NYC DOE)

Cross-Functional Leadership Agile Development Data Analytics
The Challenge

Administrative friction and outdated workflows created massive operational bottlenecks for 100-200+ daily enterprise users, hindering program delivery efficiency.

Product Execution & Outcomes

Partnered with cross-functional stakeholders to define requirements and synthesize user feedback. Designed implementation plans and automated workflows that unblocked teams, translating complex organizational needs into scalable digital solutions.

+35%
Improvement in program delivery efficiency, alongside a 28% increase in enterprise technology adoption.

Mizan Companion: Financial UX Redesign

Hypothesis Testing A/B Testing SQL Analysis
The Challenge

Needed to benchmark and improve the onboarding funnel and session error rates for a consumer application targeting distinct literacy segments.

System Architecture & Solution

Designed and fielded quantitative survey instruments. Performed hands-on SQL analysis through Supabase to evaluate user behavior. Findings directly informed a segmented onboarding flow that raised task-completion rates significantly.

73%
Reduction in session error-rates achieved through rigorous usability testing and quantitative validation.

The Product Toolkit

My toolkit bridges customer obsession with technical execution, enabling me to collaborate effectively with engineering, design, and marketing teams.

📈 Product & Growth

Agile & Sprint Planning Backlog Prioritization Monetization Strategy RevenueCat / StoreKit Customer Onboarding

⚙️ Technical Architecture

React & TypeScript iOS & Android (Capacitor) SQL (PostgreSQL) REST APIs & Supabase AI-Augmented Workflows

🔬 Experimentation & Validation

Hypothesis Testing UX/UI Optimization A/B Testing Statistical Rigor User Research