Driving Growth & Customer Value
I approach product development through the lens of human behavior and statistical rigor. Here's how I build features that surprise and delight consumers.
Deen Detectives: Cross-Platform Media App
Required building a highly engaging consumer educational media app from concept to scale, managing technical trade-offs across iOS, Android, and web platforms while optimizing a freemium monetization model.
Latency vs. Cost: Transitioned from real-time LLM requests to a pre-cached response architecture, reducing load times by 40% and saving API costs.
AI Failure Modes: Implemented strict system prompts and output schema validation to guarantee hallucination-free educational content.
Owned the end-to-end product lifecycle across 6 production release cycles. Built subscription workflows using RevenueCat and StoreKit, implementing 7 distinct premium conversion pathways.
Download on the App Store
Workflow Automation & Adoption (NYC DOE)
Administrative friction and outdated workflows created massive operational bottlenecks for 100-200+ daily enterprise users, hindering program delivery efficiency.
Partnered with cross-functional stakeholders to define requirements and synthesize user feedback. Designed implementation plans and automated workflows that unblocked teams, translating complex organizational needs into scalable digital solutions.
Mizan Companion: Financial UX Redesign
Needed to benchmark and improve the onboarding funnel and session error rates for a consumer application targeting distinct literacy segments.
Designed and fielded quantitative survey instruments. Performed hands-on SQL analysis through Supabase to evaluate user behavior. Findings directly informed a segmented onboarding flow that raised task-completion rates significantly.
The Product Toolkit
My toolkit bridges customer obsession with technical execution, enabling me to collaborate effectively with engineering, design, and marketing teams.
📈 Product & Growth
⚙️ Technical Architecture
🔬 Experimentation & Validation
Playbooks & Curriculums
Explore targeted resources and methodologies I use to scale adoption, build workflows, and evaluate technology.
Enablement Curriculum Sample
A 5-page curriculum module detailing learning objectives, activities, and capstone projects for training cross-functional teams.
View Document →Product Case Studies Deck
An interactive presentation detailing system architectures, experimentation protocols, and usability improvements across major projects.
View Deck →Technical PM Resume
My 1-page quantitative resume highlighting full-lifecycle product delivery, behavioral research, and technical execution.
Download PDF →